Released on: January 16, 2008, 2:22 am

Press Release Author: Bharat Book Bureau

Industry: Consumer Services

Press Release Summary: According to Cygnus estimate, the total consumer durables
market accounted for INR270 billion

Press Release Body: According to Cygnus estimate, the total consumer durables market
accounted for INR270 billion (considering all segments and sub-segments as discussed
in the report) in 2006-07. This report covers consumer electronics like televisions,
DVD players and consumer appliances like washing machines, refrigerators, microwave
ovens, and air conditioners.

Refrigerator segment is moving with average growth rate of 7-8%; however frost free
segment registered higher growth than direct cool. Consumer durables market is
estimated to witness growth of about 15% in value terms in 2007-08 accounting for
INR310.5 billion.


Multinational companies particularly LG and Samsung have churned out significant
market share due to their superior product offerings at best prices. However, couple
of Indian companies is also trying hard to be in the competition and earn a
respectable share in the consumer durables market. This report provides:

. Insight into competitive intensity levels prevailing, and forecast to be prevailing,
across consumer durable sector.

. Analysis of the strategies by foreign FMCG companies along with the market
size and market share.

. Projects Issues & Challenges with the consumer durable sector with reference to
increasing bargaining trends etc.

. Information on regulations prevailing in consumer durables sector.





Table of Contents : -

SYNOPSIS EXECUTIVE SUMMARY HIGHLIGHTS

1. OVERVIEW 1.1 Introduction 1.2 Consumer Durables - Market Overview 1.2.1
Refrigerators 1.3.2 Washing machines 1.2.3 Room air conditioner 1.2.4 Colour
television 1.2.5 Microwave ovens 1.2.6 DVD players 1.3 Market Share and Major
Players 1.4 Market size and Growth Trend 1.5 Major Foreign Players and Strategies
1.5.1 Samsung India Electronics Ltd (SIEL) 1.5.2 LG Electronics India (LGEI 1.5.3
Whirlpool of India Limited (WIL) 1.5.4 Electrolux India 1.5.5 Sony India Private
Limited

2. GROWTH DRIVERS 2.1 Growth in per capita income and disposable income of
households 2.2 Growth in the entertainment sector helping better advertisement
reach for products to customers 2.3 Sales driven by sponsored sports events 2.4
Emerging growth in demand in small towns and rural markets 2.5 Consumer durables
retailing

3. ISSUES AND CHALLENGES 3.1 Increasing bargaining power of buyers lead to price
war 3.2 Better production management is increasingly becoming a critical issue 3.3
Increasing cost of raw materials against price competition 3.4 Private Labels -
bringing new challenges for pricing and marketing

4. CRITICAL SUCCESS FACTORS 4.1 Product positioning and branding 4.2 Wide product
range to address various segmental needs 4.3 Presence in rural markets 4.4
Competitive strategy

5. MAJOR PLAYERS 5.1 Videocon Industries Limited 5.2 Whirlpool India 5.3 Mirc 5.4
Panasonic 5.5 Voltas 5.6 BPL Limited

6. REGULATIONS 6.1 Customs Duty 6.2 Excise Duties 6.2.1 Government plans to slash
custom tariffs in step with Asian rates 6.2.2 Semiconductor Policy notified by
government 6.3 Montreal Protocol

7. MERGERS AND ACQUISITIONS 7.1 Introduction 7.1.1 Maharaja buys Kelvinator\'s Gems
brand

8. OUTLOOK ANNEXURE I: BIBLIOGRAPHY & ABBREVIATIONS

LIST OF FIGURES

Figure 2.1: Ad volumes in consumer durables on T.V in the year 2006

Figure 5.1: Videocon Shareholding pattern

Figure 5.2: Opertaional Performance of Videocon

Figure 5.3: Financial Performance of Videocon

Figure 5.4: Whirlpool Shareholding pattern

Figure 5.5: Operational Performance of Whirlpool

Figure 5.6: Financial Performance of Whirlpool

Figure 5.7: Mirc Shareholding pattern

Figure 5.8: Operational Performance of Mirc

Figure 5.9: Financial Performance of Mirc

Figure 5.10: Panasonic Shareholding pattern

Figure 5.11: Operational Performance of Panasonic

Figure 5.12: Financial Performance of Panasonic

Figure 5.13: Voltas Shareholding pattern

Figure 5.14: Operational Performance of Voltas

Figure 5.15: Financial Performance of Voltas

Figure 5.16: BPL Shareholding pattern

Figure 5.17: Operational Performance of BPL

Figure 5.18: Financial Performance of BPL



LIST OF TABLES

Table 1.1: Production: consumer electronics and appliances

Table 1.2: Market share and Major players

Table 2.1 Growth drivers of consumer durables industry

Table 6.1 Tariffs for consumer durables

Table 6.3 Ozone depleting substances used in India

Table 7.1 Mergers and acquisitions - 2006

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